Record Vinyl Sales Help Triangle Stores

By Kendall Jones, NBC-17

Schoolkids Records in Raleigh has a little bit of everything. From the best hits of Elvis to Michael Jackson’s groundbreaking Thriller album, vinyl records engulf roughly half of the store.

“We have so much vinyl because it sells,” Clerk Kyle Rosko said.

Schoolkids constantly has young adults in their late-20s like Brett Butler passing the CD section to get a vinyl record.

“The sound is different,” Butler said. “It’s a little clearer, crisper. You kind of feel like you’re in the room with them.”

They don’t just sell old records. Rosko said one of the biggest selling vinyl records at their store is the Grammy Award-winning album The Suburbs by the group Arcade Fire.

It was produced by Merge Records, a local company in Durham, and Promotions Manager Adam Jackson said the album was the number one selling new vinyl LP last year.

“Music means something different to every single person, and how they want to experience it is different as well,” Jackson said.

These days the company is shipping off a lot more vinyl for shoppers like 17-year-old Joshua Barnette to experience. He buys the records for the art work.

“I like vinyl a whole lot more than CDs or Mp3s,” Barnette said.

For now, CDs are still king. Vinyl accounts for roughly 30 percent of Schoolkids’ sales and the price tag is a problem too.

[PDF] Nielsen SoundScan 2010 Album Sales

“It’s slightly more than CDs, which distributors could do something about,” Rosko said. “That might be something to consider if vinyl really is the future of music.”

Did you catch that?

Rosko calls vinyl — a format that’s been around for decades — the future of music.

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